The Lancia Ypsilon continues to cause a stir, has confirmed its position as a true icon of Italian design. This time it was the turn of the new Ypsilon car show SHE original collaboration between Lancia and the ELLE brand, a symbol of femininity, modern trends of each season with a wide range of clothing Women and accessories brands produced.
Lancia has identified fashion as a key area of marketing is a key element of branding. The link between Lancia and fashion show of their car (as the Milano Moda Ypsilon, Ypsilon and Musa Poltrona Frau Versus), listings with Italian fashion icons such as Carla Bruni and Stefano Gabbana, industry and sponsors many events.
Ypsilon SHE Auto Show preview of a special series of cars are produced in limited edition and sold in early 2010 in major European markets.