Lorenzo Sistino, Fiat Group Automobiles Executive Vice President International Operations, presented the Fiat 500 "First Edition" made exclusively for the Chinese market and embellished by the creative graphics of five young Chinese designers, earlier today in Shanghai.
This Limited Edition - 100 numbered units - will be featuring in an original initiative ahead of the official launch of the 500 on September 15. Everyone who places an order for a Fiat 500 from July 12 to September 15 will take part in a final draw entitling them to replace the car they ordered with a Fiat 500 "First Edition".