Lotus in collaboration with Mansory has unveiled the Concept “Lotus Bespoke” for the Evora. This customized Evora is an “Individualisation Concept Car” showcasing the scope of future Lotus customization projects and will act as a test-bed for a new individualization strategy by Lotus. This strategy will result in a customization program that is largely based on customer feedback and will reflect our new market-driven approach of developing and designing cars.