Designed by former Audi stylist Peter Schreyer, now the head of designed for Kia, the 2011 Kia Optima carries on the styling trend begun with the slight restyle of the last version Optima in 2009. The pinched grille and angular headlights pioneered in 2009 are taken a step further in the 2011 redesign, and even side-by-side it’s hard to recognize that the two cars are both the same make and model. Kia’s futuristic styling was aimed at attracting buyers who wanted something a bit different, and their plan has worked well.