The new BMW 7 Series is set to reinforce its position as the most innovative sedan in the luxury segment. The flagship model series of the BMW fleet embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure. And now, by making a clear step up in terms of product substance, the Sedan is set to underline its leadership. New LED headlights, an upgraded interior with optimised soundproofing, markedly improved ride comfort, a comprehensive selection of optional equipment and state-of-the-art safety technology combine to create an in-car experience from the top drawer. A line-up of either new or optimised drive systems, including the world’s most powerful six-cylinder in-line diesel engine and the second-generation BMW ActiveHybrid 7, set new performance and efficiency benchmarks.