The security officer nods, the door opens. Amidst pure white walls bright spotlights illuminate a Bugatti Grand Sport that is placed in the center of the spacious room. We have entered the hidden world of the Bugatti Design Studio. The team around Bugatti s Head of Design Achim Anscheidt works in a quiet and focused atmosphere as they walk around their latest object of desire. Several times they stop, take a step to the left and to the right; they bend down and up again, looking intensely at the Grand Sport from different angles. They analyse the reflections of light on the car s body before they step back for a moment to get an overall impression of their work. Thin blue lines flow over the bright white exterior of the fastest convertible in the world. It feels like visiting the atelier of an American pop-art artist.