Porsche 929 is a 4 seater vehicle specially designed for an exclusive sharing car membership. Targeting the potential Porsche customers in both Asian and European major cities, it is suitable for long distance drive as a weekend family car. Rather than hiding that it s shared, Porsche 929 shows more that it s shared with symbolic design elements providing strong emotional benefit for the customers by making them feel proud to be part of the exclusive eco friendly membership. The shared fluidic body frame structure is the identity of the sharing car club which links between the unique parking architecture and exterior styling with integrated form language creating symbolic graphics of the design.