“From launch in 2003, the Rolls-Royce Phantom quickly established a reputation at the very pinnacle of automotive excellence, a reputation that has been reinforced by the introduction of outstanding model derivatives like the Phantom Drophead Coupé and Phantom Coupé. These beautiful cars are timeless in their appeal, but in the modern world technology moves rapidly and Rolls-Royce cannot afford to stand still. So we have embraced that famous maxim of our founding forefather Sir Henry Royce who, a century ago, encouraged his teams to take the best that exists and to make it better. Today Rolls-Royce proudly presents Phantom Series II a family of ultra-luxurious cars that have been thoughtfully updated with the introduction of cutting-edge technologies, enhancements to an already peerless drivetrain and improvements in connectivity that reflect the new world in which we live. As a consequence, I am confident that Rolls-Royce will continue to present, with pride, the very best motor cars in the world for many years to come.”