Inspired by Charles Stewart Rolls and the legend of the Schneider Trophy-winning Supermarine S6B (powered by a Rolls-Royce R Type engine), Rolls-Royce Motor Cars proudly present the Phantom Coupé Aviator Collection. The collection celebrates the spirit of human endeavour that drove a very British hero and subsequently led Rolls-Royce to simultaneous world speed records on land, air and in the water. The first in the collection of 35 Phantom Coupé Aviator Collection models – which feature a suite of exclusive design concepts, colour combinations and new materials – debuts today at the Pebble Beach Quail gathering in the United States.

Rolls-Royce Motor Cars proudly presents the Ghost Six Senses concept, a highly-bespoke luxury model that encapsulates the richness of experience that comes as standard with any Rolls-Royce and takes it to a new level of sensory indulgence. Approaching this luxurious Rolls-Royce and opening its coach doors immediately ignites the senses for sight, taste, touch, sound and aroma. And the sense of surprise and delight continues as guests encounter the lavish use of soft, sumptuous leathers, finest veneer detailing and special bespoke enhancements.

"From launch in 2003, the Rolls-Royce Phantom quickly established a reputation at the very pinnacle of automotive excellence, a reputation that has been reinforced by the introduction of outstanding model derivatives like the Phantom Drophead Coupé and Phantom Coupé. These beautiful cars are timeless in their appeal, but in the modern world technology moves rapidly and Rolls-Royce cannot afford to stand still. So we have embraced that famous maxim of our founding forefather Sir Henry Royce who, a century ago, encouraged his teams to take the best that exists and to make it better. Today Rolls-Royce proudly presents Phantom Series II a family of ultra-luxurious cars that have been thoughtfully updated with the introduction of cutting-edge technologies, enhancements to an already peerless drivetrain and improvements in connectivity that reflect the new world in which we live. As a consequence, I am confident that Rolls-Royce will continue to present, with pride, the very best motor cars in the world for many years to come."

“From launch in 2003, the Rolls-Royce Phantom quickly established a reputation at the very pinnacle of automotive excellence, a reputation that has been reinforced by the introduction of outstanding model derivatives like the Phantom Drophead Coupé and Phantom Coupé. These beautiful cars are timeless in their appeal, but in the modern world technology moves rapidly and Rolls-Royce cannot afford to stand still. So we have embraced that famous maxim of our founding forefather Sir Henry Royce who, a century ago, encouraged his teams to take the best that exists and to make it better. Today Rolls-Royce proudly presents Phantom Series II a family of ultra-luxurious cars that have been thoughtfully updated with the introduction of cutting-edge technologies, enhancements to an already peerless drivetrain and improvements in connectivity that reflect the new world in which we live. As a consequence, I am confident that Rolls-Royce will continue to present, with pride, the very best motor cars in the world for many years to come.”

“From launch in 2003, the Rolls-Royce Phantom quickly established a reputation at the very pinnacle of automotive excellence, a reputation that has been reinforced by the introduction of outstanding model derivatives like the Phantom Drophead Coupé and Phantom Coupé. These beautiful cars are timeless in their appeal, but in the modern world technology moves rapidly and Rolls-Royce cannot afford to stand still. So we have embraced that famous maxim of our founding forefather Sir Henry Royce who, a century ago, encouraged his teams to take the best that exists and to make it better. Today Rolls-Royce proudly presents Phantom Series II a family of ultra-luxurious cars that have been thoughtfully updated with the introduction of cutting-edge technologies, enhancements to an already peerless drivetrain and improvements in connectivity that reflect the new world in which we live. As a consequence, I am confident that Rolls-Royce will continue to present, with pride, the very best motor cars in the world for many years to come.”

“From launch in 2003, the Rolls-Royce Phantom quickly established a reputation at the very pinnacle of automotive excellence, a reputation that has been reinforced by the introduction of outstanding model derivatives like the Phantom Drophead Coupé and Phantom Coupé. These beautiful cars are timeless in their appeal, but in the modern world technology moves rapidly and Rolls-Royce cannot afford to stand still. So we have embraced that famous maxim of our founding forefather Sir Henry Royce who, a century ago, encouraged his teams to take the best that exists and to make it better. Today Rolls-Royce proudly presents Phantom Series II a family of ultra-luxurious cars that have been thoughtfully updated with the introduction of cutting-edge technologies, enhancements to an already peerless drivetrain and improvements in connectivity that reflect the new world in which we live. As a consequence, I am confident that Rolls-Royce will continue to present, with pride, the very best motor cars in the world for many years to come.”